WaterOnScene Privacy Policy

Effective Date: 09/09/2026

World Advancement of Technology for EMS and Rescue, Inc. (“WaterOnScene,” “WOS,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard information when you visit wateronscene.com (the “Site”) or use our products, including Street EMS, Street Fire RMS, and Street Sense (collectively, the “Services”).

By using the Site or Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or Services.

1. Information We Collect

1.1 Information You Provide Directly

  • Contact information (name, email address, phone number, job title, agency name)
  • Account and billing information
  • Communications you send us (support requests, demo requests, form submissions)
  • Information submitted through our Services in connection with your agency’s use of the platform

1.2 Information Collected Automatically

  • IP address, browser type, device information, and operating system
  • Pages visited, time spent on pages, referring/exit URLs, and click patterns
  • Cookies and similar tracking technologies (see Section 5)

1.3 Information from Third Parties

  • Information from LinkedIn, HubSpot, or other marketing and analytics platforms we use
  • Information from partners or resellers involved in your agency’s onboarding

We do not intentionally collect Protected Health Information (PHI) through the Site itself. PHI processed through our Services (Street EMS, Street Fire RMS, Street Sense) on behalf of customer agencies is governed by separate contractual and Business Associate Agreement (BAA) terms with those agencies, not by this Site privacy policy.

2. How We Use Information

We use collected information to:

  • Provide, operate, and maintain the Site and Services
  • Respond to inquiries, demo requests, and support needs
  • Send marketing communications, product updates, and newsletters (with opt-out available)
  • Analyze Site usage to improve content, design, and functionality
  • Comply with legal obligations and enforce our terms
  • Detect, prevent, and address technical issues, fraud, or security incidents

3. How We Share Information

We do not sell personal information. We may share information with:

  • Service providers who perform functions on our behalf (e.g., HubSpot for email/CRM, hosting providers, analytics providers), under contractual confidentiality obligations
  • Professional advisors (legal, accounting) as needed
  • Regulators or authorities when required by law, subpoena, or legal process
  • Successors in the event of a merger, acquisition, or sale of assets, with notice to you where required

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data under the following legal bases:

  • Consent — for marketing communications and non-essential cookies
  • Contract — to provide Services you or your agency have requested
  • Legitimate interests — to operate, secure, and improve the Site and Services
  • Legal obligation — to comply with applicable law

   Your GDPR Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict certain processing
  • Request data portability
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with your local data protection authority

To exercise these rights, contact us at [insert privacy contact email].

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember preferences, and analyze traffic. Categories include:

  • Essential cookies — required for Site functionality
  • Analytics cookies — help us understand Site usage (e.g., Google Analytics, Jetpack Stats)
  • Marketing cookies — support advertising and campaign measurement (e.g., LinkedIn Insight Tag, HubSpot tracking)

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. Where required by law (e.g., in the EEA/UK), we will request consent before placing non-essential cookies.

6. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, and sell (we do not sell personal information)
  • Delete personal information we have collected, subject to certain exceptions
  • Correct inaccurate personal information
  • Opt out of the sale or sharing of personal information (we do not sell or share personal information for cross-context behavioral advertising as defined by CCPA)
  • Limit the use of sensitive personal information
  • Non-discrimination for exercising your rights

To submit a request, contact us at [insert privacy contact email]. We will verify your request before responding, consistent with legal requirements.

Categories of personal information collected in the past 12 months: identifiers (name, email, IP address), commercial information (inquiries, transaction history), internet activity (browsing behavior on the Site), and professional information (job title, agency affiliation).

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and the purpose for which it was collected.

8. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

If you access the Site or Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for such transfers.

10. Children’s Privacy

The Site and Services are not directed to individuals under 16, and we do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take steps to delete it.

11. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Material changes will be communicated through the Site or via email where appropriate.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us here.

World Advancement of Technology for EMS and Rescue, Inc. (WaterOnScene)